why no one thought about it?

it took 2.5 years for its development. Why no one in the phone industry thinks about such innovation?

Apple is what they call the Blue Ocean Strategy. They don't compete specs against specs, price against price. They create new things that opens a totally new market, that throws people far behind the competition.

After 4 years of the release of the iBook, I have yet to see any laptops that beats Apple in terms of thoughtfullness, innovation, and design.

This is what design is all about. Making complicated things accessible for people.




Introducin the Apple iPhone